Dr Robert Mulligan

Associate Professor of International Business and Marketing

Dr Mulligan spent 25 years in international business focusing primarily on industrial/engineering products. He has held marketing and international business positions at director level both in the UK and abroad.

His research interests lie in international business but specifically in Foreign Trade. Within this area his specific research interests lie in the use of electronic technologies in international logistics and the management of risk in foreign trade.

Dr Mulligan earned his BEng from the University of Wales Cardiff (UWIST) and his MBA in Marketing and PhD in International Business from the University of Bradford. In his academic career he has developed and taught courses at undergraduate and post-graduate level. He has also developed and taught weekend courses in Holland for middle-ranking executives specialising in Marketing Planning for the final year post-graduate Chartered Institute of Marketing Diploma examination.

Dr Mulligan holds a black belt in Judo (1st Dan) but these days is content to watch wrestling on TV and a walk round the park.

Courses Taught

• MKT 404 Marketing Planning and Strategy
• MKT 402 Global Marketing Management
• MGT 403 Competition and Strategy
• INB 302 Foreign Trade Policy

Publications

• Mulligan, R.M. Case study: ABB: Strategic Rise, Decline and Renewal (1998 - 2008). European Case Clearing House (ecch) November 2008. Mulligan, R.M. Teaching Note: ABB: Strategic Rise Decline and Renewal (1998 - 2008). European Case Clearing House (ecch) November 2008.
• Mulligan, R.M. Export Credit Agencies: Competitive trends in the G7 and emerging economies, Journal of Management Research, Volume 7, Number 1, April 2007. South Asia Publications.
• Mulligan, R.M. Export Credit Agencies: The OECD Arrangement for officially supported export credits: Historical perspective and issues for reform. Journal of Management Research, Volume 7, Number 2, August 2007. South Asia Publications.
• Mulligan, R.M. EDI in Foreign Trade: A perspective on change and international harmonization. Journal of Logistics and Information Management, Issue 4, 1999. MCB University Press. (This paper received a commendation award from the Literati Club of MCB University Press).
• Mulligan, R.M. EDI in Foreign Trade: Case studies in utilisation International Journal of Physical Distribution and Logistics Management, Vol. 28, Issue 7, 1998. MCB University Press.

Professional Qualifications

• Cert. H.Ed. Oxford Brookes University (1994)
• MCIM. Member Chartered Institute of Marketing (1989)
• Cert. Dip. AF Certified Diploma in Accounting &Finance (1974)
• MCIOB: Member Chartered Institute of Building (1971)

Professional Activities

• External Examiner in Marketing for Guildhall University in Athens (2000)
• External lecturer and examiner in Corporate Strategy and Corporate Environment for Glamorgan University - KCB London franchise (1996 – present)
• Organiser of Foreign Trade student visits to the Baltic Exchange and Lloyds (1995 – present)