ADAM Students Visit MC Saatchi of London
22/10/2009
ADAM Students Visit MC Saatchi of London
ADAM Visits MC Saatchi of London
A group of students from the ADAM programme visited MC Saatchi's London Soho office to meet the Creative Team of Tom Drew (Copy Writer) and Uche Ezugwu (Art Director). After a short tour of the creative floor (including a peek into Saatchi's beach huts where employees can get away to "brainstorm ideas") the group were taken into The Grass Room (so named after the green artificial grass flooring).
Here they were given a critique of the poster ideas they had desiged as part of a set brief (related to CABWISE's campaign to persuade females to pre-book taxis for late night trips) prepared by Tom and Uche. This was an invaluable insight into the "real world" of advertising as Saatchi's have just completed the relevant campaign that is about to be launched nationally.
We are very grateful for the hospitality extended to us and our photograph clearly captures the good mood of the evening. Many thanks to Tom and Uche.
